OZONE WASHING

Another technology that’s permanently changed the industry is the use of ozone in laundry machines Ozone is a revolutionary technology,” says Alice Tonello. “It realises bleach effects on denim with a…

LASER FINISHED DENIM

The talk of the town when it comes to the innovative milestones in the denim and jeans industry have undoubtedly been the laundry processes. There’s been a major big push…

DENIM TRENDS IN VEGAS S/S 2020

Vegas was the place to check out the latest denim trends for s/s 2020 during the recent Project and Liberty Fairs trade shows. Brands offered a fresh perspective for the…

NEW YORK DENIM DAYS

We had the opportunity to attend New York denim days on June 2019, a fair full of information and trends of the denim business, allowing us to inspire for our…