Vegas was the place to check out the latest denim trends for s/s 2020 during the recent Project and Liberty Fairs trade shows. Brands offered a fresh perspective for the new season with everything from Hawaiian prints to tie-dye, skinny jeans, sustainable fabrics and workwear. Here is a look at the key trends from the trade show floor.
TIE-DYE – This colorful ode to summer was everywhere from T-shirts to button downs and yes, denim. Designers created everything from bleached tie-dye treatments to colorful ombres and artistic shibori treatments.
WORKWEAR – Denim heritage was in full effect as workwear-inspired silhouettes and treatments surfaced for s/s 2020.
BEST DENIM FABRICS – From overalls to blazers, shorts and blue jeans it was hard to pick a favorite. Some of the best looks incorporated multiple fabrications with an array of textures including herringbone and checkered hickory. GRAPH ZERO JAPANESE BRAND.
MOST ORIGINAL DENIM / UPCYCLE – Reconstructing denim shirts, jackets and jeans and adding multiple denim fabrics, pockets and even bandanas to give an original look, jackets made from patchwork bandanas, sporty reworked T-shirts and beautiful kimonos that were made with artful bleaching and intricate patchwork with an artisanal touch. BONUM JAPANESE BRAND.
COLOR CODE – Colorful denim is making its way back for Spring 2020. The palette ranged from soft pastels to earthy mid-tones and bold primary colors.
HAWAII – If you don’t have a Hawaiian shirt in your store for Spring ’20, you’ll be missing one of season’s biggest trends. It was hard to turn a corner and not see a Hawaiian print on display in a booth or on an attendee. Many collections includes denim brands offered everything from Hawaiian print shirts to matching shirt and short sets.
WHITE ON WHITE – White may be the break out color for Spring. Several collections featured standout pieces in a white and cream palette.
SUSTAINABILITY – Denim brands continue to get creative with sustainable products and initiatives. Mavi launched a line of organic cotton denim for Spring and will be introducing recycled paper labels and all vegan leather. Levi’s Wellthread x Outerknown collection features recycled fabrics and cottonized hemp denim and Raleigh Denim Workshop created a selvedge denim jean made out of 30 percent banana stock. Wrangler is offering three pieces from the brand’s Icons collection including a denim jacket, shirt and jeans in its sustainable Indigood fabric. Made with a foam-based dyeing process that uses 99 percent less water than traditional indigo dyeing, Indigood is the brand’s most sustainable denim ever.
