The talk of the town when it comes to the innovative milestones in the denim and jeans industry have undoubtedly been the laundry processes.

There’s been a major big push to reduce consumption of water, electricity and chemicals in the garment finishing stage of making jeans. This is where technologies such as laser enter the picture.

Since it’s breakthrough less than a decade ago, pre-washing with laser from companies like Jeanología and Tonello has been revolutionising what’s possible in the laundries.

Patterns can quickly and easily be transferred from the designer in one part of the world to the manufacturing in another part, which reduces the need for travel. That’s obviously more efficient on so many levels.

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